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As an aspiring entrepreneur and business women, I have vested a
significant amount of time into researching and testing various internet
marketing methods for a few different business niches.
I am sorry
to say but because I am based in Australia, I have tried to focus on
internet marketing methods that would be seen by local audiences so
unfortunately majority of these methods are tailored at business people
in Australia.
I'll cut to the chase as I know you're here to find
out about Internet Marketing not to listen to my life story. The free
marketing techniques I always use and some of the fastest ways to
generate "targeted" traffic to your website are:
1."Let your
fingers do the walking" - not a surprise Yellowpages online is a great
way to list and market your services. Yellow pages offer a "free" online
business listing; the only catch is you must have an ABN, address and
phone number.
2."Wherefore art thou" - A Google places listing is
one of the fastest ways to get to the top of the Google search engine
listings for your local area. This is a "must" for businesses in
Australia, great free tool.
How it works - if you type in say
"beauty therapist gold coast" in the Google search you will notice a
heading Places for beauty therapist near Gold Coast, QLD at the top with
a few business listing below, this is Google Places in action.
TIP:
To ensure you target the right audience, conduct keyword research
beforehand so you have quality keywords for your Google Places listing.
The Google AdWords keyword tool is great for doing keyword research.
Search machines have become increasingly valuable as more and more
shoppers prefer consulting the internet when shopping for both local and
foreign products instead of calling the provider by phone or asking
them in person. With many Internet ready communication devices that are
mobile and constantly gaining ground, many see the importance of taking
advantage of this to establish an online presence. Getting into the
business of local products or services would entail you to prioritize
local searches.
Research collected by a data company reveals that
in the U.S.A alone, around 30 to 40 percent of the 14 million or more
monthly search outcomes listed would have geographic limitations or
local intent for example, locating a barber shop or a car wash place in
the area. Today, search engines have surpassed both printed directories
and web sites focused on localized listings as it has not assumed the
role of being the primary source for local business information. Besides
allowing you to maintain a professional Web site, local search also
allows you a cost effective and ideal way to maintain your enterprise's
growth with traffic in both your web site and front door.
The
following are several basic steps that you should follow to ensure that
your business is fully and accurately represented in local search engine
results and online directory listings. You may opt to go with the best
local and social search channels that include Yahoo, Microsoft, AOL, Ask
and Google. After signing up with them for free, they help in building
your business directory. Do make sure that your web address is included
and that you are listed.
The first thing you should do is get your business listed on Google
Maps. Now you may already have a listing that you haven't claimed yet.
So head on over to Google and do a search for "local business centre".
Go into their site and sign up for a new account (if you don't already
have one). After you've registered your account, you can add a new
business. Add your business and enter all your details in the forms
provided. You will also have the chance to put photos or videos in your
listing. You should always put some photos, if you have a video you
should put that in to. Adding photos/videos to your Google Map listing
will make the listing more powerful, and increase your chances of
getting the listing on the 1st page of the search results for your
chosen keywords & phrases. So add as much information as possible to
your listing, the more information, the better.
The next step you
should take is to find some quality business directories that let you
register in their site free. Some of these directories charge you for
registering in their site, but a lot of them offer a free listing as
well. Some of the best directories you can register in for Australia
would be True Local, Yellow Pages, Hot Frog, dLook and a few others.
Just do a search for "business directory" on Google to find all the good
business directories. Each business directory you register in will
increase the strength of your website (if you have one) and provide you
with more exposure online.
